According to data from the American Newspaper Association (NAA), advertising revenue of this country’s newspaper industry decreased by 5.1% in the third quarter over the same period.
The situation in the British press is no better.
2012 also witnessed a series of declines of famous newspapers.
Newsweek will switch completely to an electronic version from early next year.
Launched in 1933, Newsweek was once considered one of the most formidable names in American journalism.
However, the explosion of electronic newspapers has caused Newsweek’s revenue to decline dramatically.
Recently, on December 3, the New York Times (NYT) also announced that it would further cut newsroom staff.
Although this newspaper’s publishing revenue is still increasing steadily, according to analysis by both Business Insider and Mashable, it is still not enough to compensate for the decline in advertising of all three major newspapers of the NYT Group, namely New York
However, NYT and Newsweek are not rare cases of negative influence from the world advertising industry.
News Corp’s strategy of only maintaining The Daily version on iPad also failed when this newspaper just announced its official closure from December 15.
Thuy Linh (compilation)