As the second largest economy globally, this country does not have a single brand in the top 100 best in the world, according to rankings by marketing consulting firm Interbrand.

`Chinese brands have many problems, such as transparency, professional ethics, employee treatment and product quality,` Richard Edelman – Director of public relations firm Eldeman said in the Forum.

To solve this problem, Chinese phone security company NQ Mobile has entered the US market under the image of an American company, AFP said.

Lenovo bought IBM’s personal computer manufacturing business in 2005. Photo: AFP

Company founder – Henry Lin said: `All NQ Mobile employees here are Americans. Therefore, consumers will think we are an American company. We divide the global market into two

Some other companies choose a simpler way of buying foreign businesses.

In 2010, Chinese automaker Geely bought the Volvo brand from Ford.

However, some companies still decided to keep the same name, such as refrigerator maker Haier or telecommunications giant Huawei.

However, despite investing heavily in advertising for the so-called world’s thinnest smartphone line, the company still struggles to compete with Samsung or Apple and is always suspected of spying for the Government.

Last year, Huawei was excluded from equipment supply contracts by the US Congress.

Huawei Vice President Scott Sykes said: `We have been doing business for 26 years, in 140 countries, and there have been no security problems at all. Huawei just wants to do business, and if we do anything

Many large Western companies have their products assembled in factories in China, Sykes said.