Over the years, Toyota has often dominated the game in segments because of its position as the number one player in the market.

In the new war, Toyota on the one hand retains the attraction of key car models, the company also prepares plans for new products such as Avanza, Rush or changes the distribution form of Camry and Fortuner.

For Toyota, 2019 almost completed its sales growth target, but some car models that were once its strengths could no longer maintain their original form.

Mazda3 has usurped the number one position in the C-class sedan segment from Toyota Altis since 2014, pushing the `once-time star` to the bottom.

Toyota Innova’s MPV segment throne was lost to the unexpected rise of Mitsubishi Xpander.

Vios, Toyota’s best-selling car model, rolls into Vietnam.

Camry brings a breath of fresh air.

The D-class sedan changed from being assembled to imported from Thailand.

Vios has many times surpassed its competitors in sales, such as Mitsubishi Xpander in the last two months, but still maintains stability in the long run.

Similar to Vios, Toyota Fortuner is also a bright color segment when selling more than 11,000 cars, far surpassing rivals Hyundai Santa Fe by nearly 3,000 cars and Ford Everest by more than 4,000 cars.

Fortuner is locally assembled at the company’s factory.

Toyota sales decreased by 11% in November 2019 compared to the same period last year.

Overall, though, Toyota is still winning.

Sales of more than 70,000 vehicles do not help Toyota maintain number one in market share.