On the afternoon of July 23, the American billionaire said he would soon `discontinue` the Twitter blue bird symbol and replace it with the X brand. Just one day later, what he said was quickly implemented.

`Looking forward to working with Linda to turn the platform into X, the application of everything,` Elon Musk wrote on his personal page on July 24, referring to CEO Linda Yaccarino.

Responding to one user, Musk said tweets will now be called x’s.

`X has been seen as a constant for Musk’s various actions for at least a quarter of a century,` commented the Telegraph.

Elon Musk has officially wiped out Twitter’s blue bird.

From questioning a waiter

In 1999, Elon Musk, then 27 years old, founded X.com, a payment and financial services company.

The American billionaire’s choice of this letter is said to have originated at a cafe in Silicon Valley called Blue Chalk.

`Finally, when the waitress brought the drinks, Elon asked her what she thought, and she said she liked x.com. Elon slammed the table and said ‘That’s it!’, everyone laughed,` Ankenbrandt

Musk did not speak out about the story Ankenbrandt shared.

After X merged with PayPal and was acquired by eBay, Musk went on to found another company in 2002 that also had the letter X in the brand.

In 2017, Musk bought the domain name X.com from PayPal.

Last October, when taking over Twitter, Musk hinted at a new direction when establishing X Corp.

Back in 2015, the electric car company Tesla run by Musk also released the luxury SUV Model X. A year later, Model X ranked seventh among the world’s best-selling plug-in cars.

In 2020, Musk announced that he and his girlfriend, singer Grimes, named their child X Æ A-12.

In early July, Musk founded a new AI company called xAI with the ambition of developing an alternative to ChatGPT.

What will Musk do with X – the new Twitter?

Writing about the 24/7 rebrand, Musk said X `embodies the imperfections in all of us that make us unique.`

According to Business Insider, social network X is the first step of a three-year plan for super application

`If you were in China, you’d be living on WeChat,` he said in 2020. `It does everything, it holds everything in one great interface. It’s really an excellent app and we don’t have a great app like that.`

Last October, Musk continued to emphasize the `real opportunity` in creating super app X after taking over Twitter.

However, experts do not seem to appreciate Musk’s change when removing Twitter’s values to replace them with X. `It would not be reasonable to withdraw Twitter and turn it into a super application,` Matt Navarra, expert

Bruce Daisley, a consultant on work culture in the US, said that Musk’s move is simply a way to make a mark on this billionaire.

According to Paul Armstrong, technology consultant and founder of TBD Group, Musk wants to follow Facebook and Google.

Rory Sutherland, Vice President of advertising company Ogilvy, worries that Twitter’s name change will lose a large company and create an unfamiliar platform.

`Rebranding would create a troubled history. Much of the value of a brand is familiarity. But now, Musk has ‘shot’ the bird and lost the familiarity. Time will tell.`