1. Apple

Brand value: 104.3 billion USD

Change from last year: 20%

Apple’s value is nearly double that of any other brand in the world.

1. Apple

Brand value: 104.3 billion USD

Change from last year: 20%

Apple’s value is nearly double that of any other brand in the world.

2. Microsoft

Brand value: 56.7 billion USD

Change from last year: 4%

Microsoft’s value has nearly stagnated over the past three years, as the company struggled to transition into the mobile segment.

2. Microsoft

Brand value: 56.7 billion USD

Change from last year: 4%

Microsoft’s value has nearly stagnated over the past three years, as the company struggled to transition into the mobile segment.

3. Coca-Cola

Brand value: 54.9 billion USD

Change from last year: 9%

The company sold 13.5 billion cases of Coca-Cola in 2012, an increase of 3% compared to the previous year thanks to the international market.

3. Coca-Cola

Brand value: 54.9 billion USD

Change from last year: 9%

The company sold 13.5 billion cases of Coca-Cola in 2012, an increase of 3% compared to the previous year thanks to the international market.

4. IBM

Brand value: 50.7 billion USD

Change from last year: 5%

This brand has been struggling since the 90s, but has reformed over the past two decades to return to the group of technology giants in the world.

4. IBM

Brand value: 50.7 billion USD

Change from last year: 5%

This brand has been struggling since the 90s, but has reformed over the past two decades to return to the group of technology giants in the world.

5. Google

Brand value: 47.3 billion USD

Change from last year: 26%

Google is currently the world’s largest search engine.

5. Google

Brand value: 47.3 billion USD

Change from last year: 26%

Google is currently the world’s largest search engine.

6. McDonald’s

Brand value: 39.4 billion USD

Change from last year: 5%

McDonald’s is constantly criticized because its menu is not healthy.

6. McDonald’s

Brand value: 39.4 billion USD

Change from last year: 5%

McDonald’s is constantly criticized because its menu is not healthy.

7. General Electric

Brand value: 34.2 billion USD

Change from last year: 2%

GE has grown sluggishly in recent years, but last quarter it received a record $229 billion in orders.

7. General Electric

Brand value: 34.2 billion USD

Change from last year: 2%

GE has grown sluggishly in recent years, but last quarter it received a record $229 billion in orders.

8. Intel

Brand value: 30.9 billion USD

Change from last year: -4%

Intel is the only case in the top 10 whose brand value has decreased.

8. Intel

Brand value: 30.9 billion USD

Change from last year: -4%

Intel is the only case in the top 10 whose brand value has decreased.

9. Samsung

Brand value: 29.5 billion USD

Change from last year: 53%

Samsung is the brand with the strongest growth year in the top 100. Samsung’s value has increased 136% in the past 3 years.

9. Samsung

Brand value: 29.5 billion USD

Change from last year: 53%

Samsung is the brand with the strongest growth year in the top 100. Samsung’s value has increased 136% in the past 3 years.

10. Louis Vuitton

Brand value: 28.4 billion USD

Change from last year: 16%

Louis Vuitton is the most expensive luxury brand in the world.

10. Louis Vuitton

Brand value: 28.4 billion USD

Change from last year: 16%

Louis Vuitton is the most expensive luxury brand in the world.

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