`Twitter has enormous potential, I look forward to working with the company and the user community to unlock it,` Musk said when announcing the $44 billion deal with Twitter on April 25.
The question is what Musk will do after owning Twitter, especially when he has come up with many ideas for the social network.
Loose content regulations
The Tesla boss once described himself as an `absolute supporter of freedom of speech` and repeatedly criticized content control regulations on online platforms.
He also once said that social networks should not delete controversial content, as long as it does not violate the law.
Tesla CEO Elon Musk.
Twitter currently prohibits harassment, abuse, and posts threatening to assault or cause physical harm to others.
Experts have expressed concern about Musk’s efforts, saying it could pave the way for bad actors to abuse the platform to harass others, as well as motivate people to spread fake news about political events.
Create a tweet edit button
One of the most requested changes by Twitter users is the ability to edit tweet content.
Musk supports the option of allowing users to change tweet content.
Publicizing Twitter’s algorithm
Musk believes it’s important to be open about how the software decides how to display what users see on Twitter.
Supporters believe that this is a transparent and open step for social networking companies, while opponents fear that revealing Twitter’s complex algorithm to the public will not bring many results.
Social networks like Twitter process billions of content every day.
Declaring war on ‘bot armies’
Dealing with the prevalence of bots and fake accounts is also one of the changes that Musk is interested in.
His business has attracted a large number of bots, including accounts dedicated to defending Tesla and attacking opponents.
Delete brochure
Nearly 90% of Twitter’s current revenue comes from advertising, but the social network is struggling to attract advertisers as discussions often lead to political arguments or online cursing.
By becoming Musk’s own company, Twitter may no longer be under the constant pressure to boost advertising profits imposed by shareholders.
The platform has taken some steps forward with the launch of Twitter Blue, a premium service for $2.99/month that adds many unique features.
Allow former US president Donald Trump to return
Musk never mentioned allowing Donald Trump’s account back on the platform after he was permanently banned from Twitter because of the Capitol Hill riots in early 2021.
In an interview with Fox News on April 25, Trump called Musk a `good guy` and was satisfied with the deal, but affirmed that he had no plans to find a way to return to Twitter and would focus on his own social network.
At a company-wide meeting the same day, a Twitter employee asked CEO Parag Agrawal if Trump would reappear on the platform.